This video was playing in store, it would be played by human interaction with the TV remote control.
Created this animation in After Effects to play in stores in the window display for release of Samsung Smart TV in Australia. This included 2 screens playing each half of this video. That's the reason for playing in portrait format.
Samsung Smart TV
Work done while at agency Onque, in Sydney. Samsung wanted us to create a video to engage customers in the retail shops while they were passing by.